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Latest Project

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Progress of Launching "101 Things To Do at KK"

Project by: Daniel Wong

Website: http://www.kotakinabaluguide.com/

Started on 06 September 2011

Project Description:

After the success of "43 food you must not miss at KK", many readers have been asking me all sort of questions, most frequent question I get is "what can I do/see/play/visit at KK?". 

Hence the idea of writing "101 things to do".Tackling this project should be fun, and challenging.

By writing this guide, I hope to get many people's question answered. I am selling this guide for a low fee to cover the cost of my coffee :) I will share how I come up with the pricing and also strategy I used throughout this project.

Here's what I've done today
1) Research - I've emailed my blog subscribers (500) and received topics they want me to cover.
2) More people to email 'waiting' list - Click on '101 things to do' banners in my blog, you'll see how I collect readers' email. This is to ensure my market is 'warm up' before purchasing.
3) Start building hype - mostly word of mouth, and big-ass banner in my blog.
4) Collecting 101 ideas - I told readers that I have already written 96 ideas, but need 5 more.. I encourage them to contribute the rests. 101 ideas quote should be filled in no time.

My goal for Phase I:
To build a 'minimum viable product' and do a mini launch to my readers, I will do a major launch in travel sites once I think the product is ready.

What to do next:
1) Find 101 ideas -_-"
2) Determine price: RM or USD
3) How to find group of beta readers to review and give testimonials (for sales page)
4) Setup affiliate system
5) ... belum tahu lagi,

That's pretty much it. Next phase is to outsource the content! Muaahhaha. 

Til then.

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